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Customer Segmentation for Practical Business Development

by Juan Cabezas | Growth Strategy, Marketing, Segmentation

The terms market segment and market segmentation are usually used to mean a subdivision, and a system for subdividing a market by customer types. In this context, a definition of market segment is: An identifiable group of customers with requirements in common that...

Strategic Market Definition

by Juan Cabezas | Available Market, Growth Strategy, Market Definition

In the context of formulating a business growth strategy, the problem of market definition involves two basic questions: 1) What should be the scope of the market served by the business; the served available market (SAM)? 2) To what degree, and how, should multiple...

Merger Considerations in the Context of Growth Strategy

by Juan Cabezas | Acquisition Consultants, Environmental Assessment, Growth Strategy, Merger, Organizational Assessment, Strategic Goals

Decisions about merging and with whom should be subordinate to your company’s growth strategy; focus first on a clear definition and understanding on the vision, mission and objectives of your company and then explore different scenarios for achieving those (a...

International expansion: pay attention to the countries’ culture

by Didier Kane | Culture, Global Growth, Growth Strategy, International Expansion

International expansion is, in general, a very good growth strategy. The products and services a company offers domestically can often offer a similar value to both global and local customers in other countries. Of course, while a global pricing may be preferred when...
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